Agenda is a creative agency that deploys strategy, design, and technology to help solve critical business challenges.

This is our blog…

Search

Elsewhere

The Art of the GIF

image

by Kim K.

We love GIFS. They make us laugh. They make us cringe. We’ve made some pretty stellar ones after long meetings and late nights — today’s inside joke. But while we like making our own GIFS we really appreciate the art of GIFS from all of the other GIF-makers out there.

So we started to look for these artists. A zillion of tweets ago, we came across GIFRIENDS, a group of talented GIF-makers and friends. I (not-so-secretly) wanted to be friends with them. Their name alone said we were destined to be friends.

As you know, I’m a big fan of Collaborative Art so I thought it would be fun to try a collaborative GIF. The idea: each group would provide images to work with and each group would “GIF-a-fy”, and send them back. 

Here’s where we landed: 

Read more

Wanna Be Startin’ Somethin’: Harmonizing TV and Digital

Share Me

by Dan B.

The Super Bowl came and went, and with it the annual ad buy jubilee. I thought the spots were packaged and promoted incredibly well this year: leaks, meta-teasers, real-time approvals, aggregate listicles, etc. I love the smell of cross-platform marketing in the morning. Smells like…bonus checks.

But what about the rest of the year?

Read more

Ikea Nails it: the Simplifying Power of Design

image

by David S.

Mention the name “Ikea,” and the design community is certain to produce a storm of opinions about quality and build integrity. I’ll say upfront that this post isn’t a critique on engineered wood or the horrors of disposable home decor.

Read more

Kickstarter 2012: Kayak is King

Kickstarter 2012: Kayak is King

by David S.

Yesterday’s NPR story on Kickstarter is heartwarming. Last year, more than two million people pledged almost $320 million to projects on the platform, proving that innovation remains alive and well in America.

Read more

Disasters, Poetry, and the Human Condition

Dear Grief

by Michael M.

A week after Sandy, we extend our condolences and sympathies to those affected. In the wake of the storm, I was reminded of a pretty poem about grief by Denise Levertov.

Read more

Behind the Scenes: Samsung, CSR, and Superwoman

by Dan K.

Today, words like “responsibility,” “sustainability,” and “shared value,” are all the rage.  Jargon aside, there are many companies doing amazing things in the name of Corporate Social Responsibility (CSR).

This summer, an assignment to shoot a collection of CSR videos for Samsung took me to Phomolong, a disadvantaged township near Johannesburg, South Africa. I met a girl there named Lefa. And through her story, all these words and concepts ingrained in today’s corporate lexicon became real for me in a very personal way.

Read more

A New Frontier

A New Frontier

by Milica K.

I recently found myself needing some fresh air (New Yorkers know what I mean), so I headed west to Montana for what I hope will become an annual father-daughter fishing excursion. The only thing that stood between me and Trout Heaven was six hours of air travel. Ugh. (Everyone knows what I mean.) Six hours spent feeling like a sheep being herded to the next farm. Six hours of routine transactions, devoid of personality or humanity. Six hours of—I’ll stop myself there because this story has a happy ending. Unlike this guy

Read more

Tangled up in Blue

by Victor R.

Years ago, as I drove home from Manhattan at 2:30 AM, something caught my eye. 
I stopped and got out of the car. I approached a man on the sidewalk and said,

Excuse me sir, but my son will kill me if I don’t bring one of those home.

Read more

An Overview of the Evolving Obama Campaign

by Milica K.

Merge branding and politics? Yes He Can. The first time around, the Obama campaign found new ways to engage voters. With Election Day around the corner, let’s see what Obama’s communication team is up to, and what parallels we can draw to help solve everyday marketing challenges

Read more

Making A Virus

by James G.

A story is a possibility. That’s all it is. But that’s a lot. Now: What is a virus? There is a lot of talk about all things viral (videos, marketing campaigns and so on) but if you ask how to make such a thing, that’s when it gets quiet. A virus is just a piece of code or information, an idea with the capacity to adapt to changing circumstance and needle its way into our brains, our thoughts, our perceptions.

My favorite virus is toxoplasmosis.

Read more

Loading posts...