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5 posts tagged Strategy

An Overview of the Evolving Obama Campaign

by Milica K.

Merge branding and politics? Yes He Can. The first time around, the Obama campaign found new ways to engage voters. With Election Day around the corner, let’s see what Obama’s communication team is up to, and what parallels we can draw to help solve everyday marketing challenges

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Making A Virus

by James G.

A story is a possibility. That’s all it is. But that’s a lot. Now: What is a virus? There is a lot of talk about all things viral (videos, marketing campaigns and so on) but if you ask how to make such a thing, that’s when it gets quiet. A virus is just a piece of code or information, an idea with the capacity to adapt to changing circumstance and needle its way into our brains, our thoughts, our perceptions.

My favorite virus is toxoplasmosis.

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Beyond Paper: Messaging at the Auto Show

by Dan B.

Earlier this month, we visited the New York Auto Show to meet a few clients and gawk at the sea of shiny things, which is always fun for me as a car guy. I’ve been absent the past few years, and three things struck me about the 2012 show:

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Creating Brand Experiences: Think before you Engage

by Dan B.

How deep a role should a brand play in the lives of consumers? Marketers of all stripes certainly have their opinions, and ultimately the answer falls somewhere between “It depends” and “Probably pretty deep.” It’s folly to think, however, that brand immersion is a requirement for brand success. 

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When B2B Goes Mobile

by Milica K.


The other day I found myself saying, “This is it. 2012 is going to be the year of mobile.” The difference is that for the first time in five years, I actually believe it. This year the most effective and exciting mobile executions will come from unlikely players in the B2B space. If anything supports this claim, it is the growing audience adoption, changing landscape, and valuable new storytelling potential. 

A closer look at user behavior and usage statistics for mobile help demonstrate that there is an adult audience with an appetite for information and utility on the go:

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