by Milica K.
The other day I found myself saying, “This is it. 2012 is going to be the year of mobile.” The difference is that for the first time in five years, I actually believe it. This year the most effective and exciting mobile executions will come from unlikely players in the B2B space. If anything supports this claim, it is the growing audience adoption, changing landscape, and valuable new storytelling potential.
A closer look at user behavior and usage statistics for mobile help demonstrate that there is an adult audience with an appetite for information and utility on the go: