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The Art of the GIF

image

by Kim K.

We love GIFS. They make us laugh. They make us cringe. We’ve made some pretty stellar ones after long meetings and late nights — today’s inside joke. But while we like making our own GIFS we really appreciate the art of GIFS from all of the other GIF-makers out there.

So we started to look for these artists. A zillion of tweets ago, we came across GIFRIENDS, a group of talented GIF-makers and friends. I (not-so-secretly) wanted to be friends with them. Their name alone said we were destined to be friends.

As you know, I’m a big fan of Collaborative Art so I thought it would be fun to try a collaborative GIF. The idea: each group would provide images to work with and each group would “GIF-a-fy”, and send them back. 

Here’s where we landed: 

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Kickstarter 2012: Kayak is King

Kickstarter 2012: Kayak is King

by David S.

Yesterday’s NPR story on Kickstarter is heartwarming. Last year, more than two million people pledged almost $320 million to projects on the platform, proving that innovation remains alive and well in America.

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Disasters, Poetry, and the Human Condition

Dear Grief

by Michael M.

A week after Sandy, we extend our condolences and sympathies to those affected. In the wake of the storm, I was reminded of a pretty poem about grief by Denise Levertov.

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A New Frontier

A New Frontier

by Milica K.

I recently found myself needing some fresh air (New Yorkers know what I mean), so I headed west to Montana for what I hope will become an annual father-daughter fishing excursion. The only thing that stood between me and Trout Heaven was six hours of air travel. Ugh. (Everyone knows what I mean.) Six hours spent feeling like a sheep being herded to the next farm. Six hours of routine transactions, devoid of personality or humanity. Six hours of—I’ll stop myself there because this story has a happy ending. Unlike this guy

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An Overview of the Evolving Obama Campaign

by Milica K.

Merge branding and politics? Yes He Can. The first time around, the Obama campaign found new ways to engage voters. With Election Day around the corner, let’s see what Obama’s communication team is up to, and what parallels we can draw to help solve everyday marketing challenges

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Beyond Paper: Messaging at the Auto Show

by Dan B.

Earlier this month, we visited the New York Auto Show to meet a few clients and gawk at the sea of shiny things, which is always fun for me as a car guy. I’ve been absent the past few years, and three things struck me about the 2012 show:

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One Canvas. Many Hands.

by Kim K.

Do we have a theme?
Nope!

Really?
Trust me.

This is collaborative art.

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Creating Brand Experiences: Think before you Engage

by Dan B.

How deep a role should a brand play in the lives of consumers? Marketers of all stripes certainly have their opinions, and ultimately the answer falls somewhere between “It depends” and “Probably pretty deep.” It’s folly to think, however, that brand immersion is a requirement for brand success. 

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When B2B Goes Mobile

by Milica K.


The other day I found myself saying, “This is it. 2012 is going to be the year of mobile.” The difference is that for the first time in five years, I actually believe it. This year the most effective and exciting mobile executions will come from unlikely players in the B2B space. If anything supports this claim, it is the growing audience adoption, changing landscape, and valuable new storytelling potential. 

A closer look at user behavior and usage statistics for mobile help demonstrate that there is an adult audience with an appetite for information and utility on the go:

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